On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a…

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Ed Fraser Memorial Hospital in Macclenny, Fla., engaged BroadBased to create a 12-month integrated marketing plan that includes elements of broadcast television, radio, outdoor, online advertising, and a new social media presence. We teamed with CROP Creative Media in Jacksonville to produce a series of successful television and radio spots for the hospital, which is…

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When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite…

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Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric. With locations in Jacksonville and Jacksonville Beach, 24/7…

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In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…

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