Marketing Strategy
How many eyeballs does your digital campaign need to be successful?
How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…
Read MoreVideo makes your website sticky and improves your SEO
No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of time that a visitor spends on your website. According to business2community.com, websites that include videos have on average an extra two-minute dwell time compared to websites without video. 2016 is being called “The Year of Video.”…
Read MoreMarketable marketing skills
In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The Economist Intelligence Unit (and sponsored by Marketo) the following question is posed: What are the top three areas in which you need to develop skills in your marketing operation? The results skew heavily toward technology –– which is…
Read MoreA lead generation road map guaranteed to make your phones ring
As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer…
Read MoreMastering higher education microsites
Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks…
Read MoreTotal Business Systems totally dominates the first page
Total Business Systems is celebrating its 25th year in business as one of Jacksonville’s leading technology companies. Despite this impressive milestone, the company’s ranking on Google for important keyword phrases was lacking. We partnered with the Total Business Systems team to execute an aggressive SEO campaign that’s helped the company achieve more than 30 first-page…
Read MoreAre you wearing clean underwear?
Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…
Read MoreMarketing Automation is cleaning up
We know that as a marketing executive, business development specialist or business owner you’re hearing more and more about marketing automation and the benefits of incorporating it into your business development program. We also know that it’s showing up in your news feeds, industry conferences and peer conversations. And we know it’s getting very hard…
Read MoreNew TV spot for Ed Fraser Memorial Hospital features lifesaving technology
Produced by BroadBased and CROP Creative Media, the 60-second TV spot is the fourth in a series for Ed Fraser Memorial Hospital. It features EFMH’s gastroenterologist, Dr. Julian Lopez, describing the new lifesaving colon screening technology.
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read More