Marketing Strategy
Total Business Systems totally dominates the first page
Total Business Systems is celebrating its 25th year in business as one of Jacksonville’s leading technology companies. Despite this impressive milestone, the company’s ranking on Google for important keyword phrases was lacking. We partnered with the Total Business Systems team to execute an aggressive SEO campaign that’s helped the company achieve more than 30 first-page…
Read MoreAre you wearing clean underwear?
Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…
Read MoreMarketing Automation is cleaning up
We know that as a marketing executive, business development specialist or business owner you’re hearing more and more about marketing automation and the benefits of incorporating it into your business development program. We also know that it’s showing up in your news feeds, industry conferences and peer conversations. And we know it’s getting very hard…
Read MoreNew TV spot for Ed Fraser Memorial Hospital features lifesaving technology
Produced by BroadBased and CROP Creative Media, the 60-second TV spot is the fourth in a series for Ed Fraser Memorial Hospital. It features EFMH’s gastroenterologist, Dr. Julian Lopez, describing the new lifesaving colon screening technology.
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read MoreStop cold-calling and start nurturing
By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…
Read MoreGoogle to Companies: No Mobile Site, No Top Rankings
Smartphones and tablets are quickly becoming the new standard for Web browsing. We’ve gone from hoping that a website will display well on our mobile devices to expecting it. And, now, so does Google. The search engine giant has updated its algorithm to detect whether websites are mobile-friendly and penalize those that aren’t. Sites that…
Read MoreTaking aim at ‘retargeting’
The BroadBased team invests significant time keeping up with the latest trends in marketing. We might not recommend every new technique or technology immediately, but we’re constantly alert for the moment when they can add value for one or more of our clients. A few tactics that come to mind include social media, e-blasts, apps…
Read More2012: Businesses Plan for Marketing Success
To help us allocate staff and resources in anticipation of future client needs, we identify shifts in marketing trends by monitoring client budget allocations from year to year. For 2009, we saw a rise in print design, 2010 brought significant interest in custom app design, and 2011 was definitely the year of social media. Now,…
Read MoreFocus Groups Can Provide a Strategy Edge
How can we get people to buy our product or service? What are the strengths and weaknesses of our product or service compared to our competitors? Could our marketing materials be more effective in message or design? What is the perception of our business in the community? What are ex-customers saying about us? These are…
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