Social Media
How to Choose a Social Media Partner
You’d like to keep in step with the millions of users of social media, but you’re wondering who you should bring to the dance. BroadBased’s Digital Media Strategist Tonisha Landry-Gaines has some suggestions. “Regardless of whether your purpose is to manage your brand or reputation, or promote your business or yourself, a few simple principles…
Read MoreImplement Your Own Revolution
So you’ve convinced the CEO that social media is here to stay and you’ve been given the green light to test a program. Now what? How do you use your internal and external resources most efficiently? Maybe you’re ready to jump in but prefer some guidance before the training wheels come off. “BroadBased has a…
Read MoreBroadBased Communications Launches Digital Division
BroadBased Digital to Focus on Web, Application and Social Media Strategies, Implementation Tonisha Landry-Gaines, Digital Media Strategist BroadBased Communications, one of Jacksonville, Florida’s leading marketing and public relations firms, has announced it has expanded with the opening of BroadBased Digital. BroadBased Digital develops and implements web, application (app) and social media strategies and tactics. “We…
Read MoreNews Reporters Use Social Media for Research
Traditional News Media and Social Media – they can work hand in hand with marketing and PR Much has been written lately about how social media is changing business marketing, PR and customer service. It’s also changing the news and media business as more and more social media users are receiving their “news” via Twitter…
Read MoreIntroducing: Jules Allen
BroadBased welcomes Jules Allen as its new Chief Information Officer. His resume reflects his deep passion for what he does and includes titles such as Chief Technology Officer, Director of Internet Strategies through Director of Product Delivery, Security and System Integrity and Vice President of Persuasive Technologies. Also in that line-up is a lengthy stint…
Read MoreSetting Messages in Motion
BroadBased recently had the opportunity to flex its video production muscles. This video was written and produced in just a matter of days for a client presentation that tells, in just a few minutes, some reasons why we believe social media can be an important addition to our clients’ marketing toolkit. From inception to final…
Read MoreSocial Media Ownership Survey
A PRWeek survey of 128 clients reveals which departments companies feel should own social media responsibilities. (Data from PRWeek.com/UK: Sudhaman, Aram; Diffusion Digital Integration Report: The Digital Divide. March 24, 2010.)
Read MoreCoppola Speaks at Flagler’s ‘Connect for Success’ Conference
Maria Coppola joins other communication professionals for Flagler College’s 5th Annual Communication Week. This is also the 5th time Maria has participated. She sat on a panel entitled “Social Media Marketing” and discussed social media techniques with the student body. “Flagler College has an amazing communications program,” said Coppola. “Communications Week is a chance for…
Read MoreTrends: More Marketing Dollars Go Digital
The Center for Media Research, in a February 2010 report, notes that 28 percent of marketers nationwide are budgeting more for social media this year and less for traditional marketing channels (print, TV, radio). Not surprisingly, survey respondents noted that while they could anticipate many opportunities new media present, lack of understanding of social media…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
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