Social Media
Socially Speaking
Speaking of women of influence, a 2008 award recipient, BroadBased CEO Jan Korb, was recently quoted in the Jacksonville Business Journal (JBJ) on the topic of social media. In short, Korb’s advice for taking the leap into social media: Not so fast. Korb believes that instead of jumping in with both feet and trying to…
Read MoreKeeping Tabs on Twitter
If your company is looking for a new ways to find or reach customers, we suggest you look into Twitter. It has moved quickly beyond the world of social media-savvy teens and into marketing departments and board rooms. We use it ourselves, and other companies like Dell, JetBlue, H&R Block, and the Lakeland, Florida, Police…
Read MorePicture Your Face on Facebook
Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you…
Read More3…2…1…Launch!
Manson Construction This world-class marine construction company, headquartered in Seattle, Washington, wanted an online portfolio to showcase its extensive line of services. LBA Financial North Florida’s largest CPA firm allowed us to unleash our creativity, and the SEO (search engine optimization) strategy was already paying off on Google within days of launch.
Read MoreHey! What Happened to My Google Ranking?
Search engine optimization strategies have produced extremely strange search results since about mid-March, when Google updated its algorithms and the way that search returns are gathered. One of the first causes for concern surfaced when the industry began noticing that consistently solid sites disappeared from top-ranked positions and that search returns were not nearly as…
Read MoreYellow Pages vs. Internet
There is a lot of buzz this year about what to do with Yellow Pages (YP) budgets. As we see it, the answer is easy. How much 2007 revenue can you attribute to those YP leads? If your budget is $30k a year, do you consider break-even a success? Double break-even? If you are not…
Read MoreAcronym of the Month: SEO – Search Engine Optimization
SEO – Search Engine Optimization SEO is a process designed to help increase organic (free) search results. Organic results are un-paid rankings of Web pages returned by search engines in response to a keyword query. The page placement of a company in a Web search can be significantly increased if the Web site is optimized…
Read MoreAcronym of the Month: RSS – Really Simple Syndication
Acronym of the Month: RSS – Really Simple Syndication RSS Readers are great new tools to help you catch up on what’s new on your favorite web sites without roaming from site to site. When you use an RSS Reader, you bookmark your favorite web sites, blog entries, news headlines or podcasts. When new posts…
Read MoreBroadBased Spins Web Results for Wide Range of Clients
Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first “face” a prospective customer or client sees. So it had…
Read MoreWeb Feats: New BroadBased Sites Show Diversity of Design, Uses
Continuing to expand its Web site design portfolio, BroadBased Communications recently launched two new client sites while also redesigning its own Web presence. The BroadBased team launched sites in recent weeks for Majestic Oaks, a master planned residential community in Brunswick, Ga., and for The Ethan Long Studio, featuring the creations of illustrator Ethan Long.…
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