Website Design
Family ties: CSI Healthcare IT strengthens Web presence
Speaking of diversity, CSI Healthcare IT, a division of The CSI Companies and Recruit Co. LTD — the fifth largest staffing company in the world — also recently turned to BroadBased to update the look, content and functionality of its website. This site marks the third website BroadBased has created in partnership with the company.…
Read MoreGoogle to Companies: No Mobile Site, No Top Rankings
Smartphones and tablets are quickly becoming the new standard for Web browsing. We’ve gone from hoping that a website will display well on our mobile devices to expecting it. And, now, so does Google. The search engine giant has updated its algorithm to detect whether websites are mobile-friendly and penalize those that aren’t. Sites that…
Read MoreBBased.com Gets Responsive
Like any customer-focused business, Broadbased puts its clients first. And doing so often means we have to find bits and pieces of time to work on our own projects – like updating our circa-2008-html website into a current-era responsive website. But the transition is finally complete, and already we are reaping the benefits of updated…
Read MoreTickled by the Bounce
According to KISSmetrics, an average website has a bounce rate of about 40.5%. We recently heard a CEO ask the company tech guy: “What in the heck is a bounce rate?” This question brings a smile to our face and a tear to our eye, because it shows that the C-suite is looking at website…
Read MoreA Fresh Look for Gainesville’s Digestive Disease Associates
When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite…
Read MoreWhat’s News at BroadBased
BroadBased CEO Jan Hirabayashi wrote a recent article for the February issue of 904 Magazine, expanding on a previous BroadCast article about mobile website development. Read the expanded version of Is Your Website Mobile Friendly, Compatible or Optimized? (And why you should care) online at 904.
Read MoreIs Your Website Mobile Friendly, Compatible or Optimized? (And why you should care)
Many companies — perhaps yours is among them — have invested significant time and resources for a new website in the past five years. And many of those new websites, although up-to-date at the time, were built in HTML (count ours among them) and predated content management systems. So where are we headed with this?…
Read MoreIt’s OK to Print (No, really!)
While technology can add serious complexity to marketing activities (see the news items above and below) it’s nice to know that some things have stayed relatively simple — like putting ink on paper. OK, it doesn’t have to be just ink on paper. Paper marketing materials can be sexy, too. Graham Riley, marketing director for…
Read MoreGoogle Hummingbird – How the Change Affects You
Google recently changed its search algorithm to a version called Hummingbird (a name that’s intended to symbolize precision and speed). If you’re the type of person who monitors your SERPs (search engine results pages) closely, you may have seen some changes in your ranking. Websites that are heavy on content should have fared the best.…
Read MoreMarketing Automation Breaks Out
The value of marketing automation technology is exploding. Once reserved for email marketing campaigns, the software is now being used to generate leads, track campaigns (social, Adwords, email, newsletter), and create intelligent email workflows based on user interest and behavior. A June survey of B2B marketers by www.emarketer.com showed how much the use of marketing…
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