Posts by Jan Hirabayashi
Summer Help
BroadBased was very happy to add two new interns to our team this summer — Kayla Little and Anastasia Mann. You may have seen them around! We hope that they have enjoyed their internships as much as we enjoy their help. Kayla joined us through the United Way of Northeast Florida’s partnership with FSCJ’s pre-college…
Read MoreCSI Gets the People Business — and Its Web Presence — Right
Building a brand identity is challenging for any company, but imagine how much tougher it becomes when your company is actually three businesses under one umbrella. That was the situation confronting The CSI Companies, a Jacksonville-based people solutions provider, when it set out to redesign its website. CSI partnered with BroadBased Communications to find a…
Read MoreRayonier Health and Wellness Program Is Off and Running
BroadBased Communications is helping Rayonier with a coordinated communications campaign to support the global forest products company’s comprehensive health and wellness initiative called Stay Strong! As part of the campaign, we have researched, written and designed a series of 11 x 17 posters for distribution in break rooms and common areas. Each poster features a…
Read MoreHeeeere’s Nikki
Please join us in welcoming Nikki Haywood to the BroadBased team. Nikki impressed us so much during her seven-month internship that we hired her full time in January. As a junior graphic designer, Nikki’s official job description is “creator of all things beautiful.” (Nobody ever accused us of aiming low.) She’s a graduate of the…
Read MoreWe’re a PAL Pal!
The Broadbased team is honored to have been recognized by the Jacksonville Sheriff’s Office for our work with the Police Athletic League of Jacksonville. At a ceremony in January, we received a Special Presentation Award from Lt. Matt Nemeth for pro bono services we provided to PAL in 2012. We worked with PAL to develop…
Read MoreVitaChef® Launches Steamer Skillet
In late 2012, the manufacturers of VitaChef® Steamer Skillet announced the launch of a new healthy lifestyle cooking system that bakes, steams, fries and sautés. The combined brainchild of a Jacksonville restaurateur and manufacturer, VitaChef needed a soup-to-nuts branding strategy that captured the excitement of its unique approach to food preparation and identified messages that…
Read MoreTop B2B Web Traffic Conversion Sources
MarketingCharts.com reported in January on Optify’s 2012 B2B Marketing Benchmark Report that the most successful drivers of B2B website traffic is email as the source with the highest conversion rate. Also included in the article is reference to a new study from NetProspex that reveals that 64% of B2B companies believe that their databases are…
Read MoreLet’s Get Social
Using social media to keep consumers informed and cultivate customer relationships can be a productive strategy, but companies often discover that there’s more to it than simply creating a Facebook page. “We tried to maintain a Facebook media presence in the past, but it was difficult to execute with our in-house staff. We needed guidance,”…
Read MoreJAX2025 Update
If you live in Jacksonville, chances are very good that you have heard about (and hopefully participated in) JAX2025, a series of community visioning events designed to excite residents about shaping the city’s future. JAX2025, a community-owned and -driven initiative funded entirely by private donations, is facilitated by JCCI – the Jacksonville Community Council Inc.…
Read MoreSocial Revolution 2013 Video Update
The popular Social Media Revolution video of 2011 by author and speaker Erik Qualman has been updated for 2013. The video shares statistics about the size of the social media audience that just may surprise you including, for example, that the 1 billions users of Facebook make it the largest country in the world, behind…
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