Posts by Jan Hirabayashi
Legacy Trust Company
Legacy Trust Company of Ponte Vedra Beach is an independent multi-family office offering wealth management for multi-generational families. Partners Kip Zebroski and Kristin McLauchlan wanted to update their existing site with a new message and graphics that better represented their complete “Life Management” philosophy. “The process was incredibly easy from our perspective,” said McLauchlan, chairman…
Read MoreIncisive Media Selects BroadBased as Partner
Incisive Media, a global company and one of the world’s fastest growing B2B information providers serving the financial and professional services markets, has chosen BroadBased Communications as a marketing communications partner for its Atlanta office. Specializing in print and online content, Incisive Media has selected BroadBased to specifically support marketing initiatives and special projects for…
Read MoreCSX Sports BroadBased Design
Nearly 50 CSX employees are riding in the PGA TOUR Cycle to the Shore 2008 September 20 and 21. Cycle to the Shore is a two-day 172-mile ride from St. Augustine to Daytona and back, and benefits MS. For the fifth consecutive year, the CSX cyclists will sport team jerseys designed by BroadBased Communications. This…
Read MoreWhat to Get the Guy Who Has Everything
If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms. The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old…
Read MoreFlorida Coastal School of Law Launches New Magazine
Continuing a rich tradition of publication design, BroadBased recently assisted Florida Coastal School of Law with the design and launch of Coastal Law Magazine. The magazine, which replaces the Coastal Currents newsletter, showcases feature articles written by faculty on timely themes, with departments highlighting alumni and faculty news and achievements. “Our students, faculty, staff, and…
Read MoreA Company eNewsletter Can Significantly Improve Leads
A very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.” Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our…
Read MoreCultivate Stories and Build Your Reputation
Ever wonder how your competition gets featured in the media and you don’t? The foundation of public relations at BroadBased is media relations. Good media relations rely on expert timing, strategic “placement” and the right communicator. We know how to tell your story to the right people — from print journalists to TV and radio…
Read MoreBroadBased in the News
Team BroadBased is featured with a full-page photo in an article about advertising agencies in the latest issue of 904 Magazine. We developed the photo concept, and Photographer Brad Stookey and Art Director Bronie Massey pulled off the shoot seamlessly. As our clients know, everyone at BroadBased is an integral part of our team. When…
Read More3…2…1…Launch!
Manson Construction This world-class marine construction company, headquartered in Seattle, Washington, wanted an online portfolio to showcase its extensive line of services. LBA Financial North Florida’s largest CPA firm allowed us to unleash our creativity, and the SEO (search engine optimization) strategy was already paying off on Google within days of launch.
Read MoreHey! What Happened to My Google Ranking?
Search engine optimization strategies have produced extremely strange search results since about mid-March, when Google updated its algorithms and the way that search returns are gathered. One of the first causes for concern surfaced when the industry began noticing that consistently solid sites disappeared from top-ranked positions and that search returns were not nearly as…
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