Posts by Jan Hirabayashi
What You're Reading
In our April poll, we asked which local publications you read. The Florida Times-Union topped the list, with Folio a close second and the Jacksonville Business Journal rounding out the top three. Honorable mentions go to Jacksonville Magazine, Arbus, Resident, RAP Newsletter, Jacksonville.com and, of course, the BROADcast. : ) A study of the differences…
Read MoreEvent Planning
Planning your next corporate launch party? How about your next press conference or grand opening? Let BroadBased’s PR Division manage and plan your event whether it’s large or small. With experience in planning events from simple press conferences to large shopping center grand openings, BroadBased has the skills and resources to help you save money.…
Read MoreBrandon Halm: Design Intern
We are happy to have Brandon Halm join the BroadBased Team as our graphic design intern. Brandon is a sophomore at the University of North Florida where he is majoring in graphic design. Brandon is proving to be a hard-working and ambitious young man, and we are very glad to have him here.
Read MoreYellow Pages vs. Internet
There is a lot of buzz this year about what to do with Yellow Pages (YP) budgets. As we see it, the answer is easy. How much 2007 revenue can you attribute to those YP leads? If your budget is $30k a year, do you consider break-even a success? Double break-even? If you are not…
Read MoreSurvey Says…
We thank all the respondents of the 2007 BroadBased Customer Survey. With over 55% of you responding across a variety of industries, these surveys provide us with important feedback that we use to adapt our services to best fit your needs. All respondents will receive this groovy action-packed Glow-In-The-Dark Activity Book and a complimentary subscription…
Read MoreAcronym of the Month: SEO – Search Engine Optimization
SEO – Search Engine Optimization SEO is a process designed to help increase organic (free) search results. Organic results are un-paid rankings of Web pages returned by search engines in response to a keyword query. The page placement of a company in a Web search can be significantly increased if the Web site is optimized…
Read MoreAcronym of the Month: RSS – Really Simple Syndication
Acronym of the Month: RSS – Really Simple Syndication RSS Readers are great new tools to help you catch up on what’s new on your favorite web sites without roaming from site to site. When you use an RSS Reader, you bookmark your favorite web sites, blog entries, news headlines or podcasts. When new posts…
Read MoreKnowledge is Power
Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…
Read MoreTrade Show Tips
For the upcoming trade show season – in addition to sprucing up your display – don’t forget to pre-promote the show to your target market. Try one or more of the following tips. Advertising in trade journals and in the advance show program Adding the name of the show and your booth number to all…
Read MoreNews from the PR Division at BroadBased
Maria Coppola Named to Mayor’s Communication Subcommittee On December 13, Mayor Peyton announced “The Jacksonville Journey – Take a Step” initiative to reduce the city’s out-of-control murder rate. One of the principals of the program is to assemble community leaders from all walks of life, businesses and civic groups to bring together their collective intellect…
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