Posts by Jan Hirabayashi
Financial News & Daily Record Talks with Maria Coppola, New PR Director- BroadBased Communications, Inc.
View complete story from the Financial News & Daily Record Financial News & Daily Record – by Mike Sharkey Staff Writer The two awards on the wall say “News Hound” and that’s a pretty accurate description of Maria Coppola. Maybe it started when she was 14 years-old and volunteered to work on then Sen. Bob…
Read MoreMarketing company brings PR in-house with new hire
Jacksonville Business Journal – by Mark Szakonyi Staff Writer JACKSONVILLE — BroadBased Communications Inc., is even broader with the addition of public relations services to its marketing, advertising and design repertoire. The company’s president and founder, Jan Korb, said she decided to bring the public relations services in-house, instead of contracting out, because more of…
Read MoreOur Base Grows Broader
Just between you and us… Although the formal announcement is still two weeks away, BroadBased will announce a new Public Relations Division in mid-October. We’re so excited we can barely contain ourselves! This new endeavor will be led by a 15-year veteran of the media industry in North Florida and will focus on positive, proactive…
Read MoreBroadBased Spins Web Results for Wide Range of Clients
Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first “face” a prospective customer or client sees. So it had…
Read MoreBroadBased Collects Two Silver Addy Awards
As part of Mayor Peyton’s Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit…
Read MoreUnique Solutions for Unique Situations
The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach…
Read MoreWhat We Did On Your Summer Vacation
Going beyond the conventional to generate results. BroadBased designs Fleet Graphics that create a unique look for your RV, van, truck, train, plane or SUV. We recently coordinated the installation of a new custom look for the Stenner Pump Company’s mobile training unit, and we can put your look on wheels too. BroadBased designs trade…
Read MoreBroadBased branding projects combine design, messaging and strategy to achieve client business goals.
Kimco Realty Corp. Inc., the developer of Avenues Walk, Jacksonville’s newest and grandest master-planned mixed-use development, chose BroadBased Communications to produce a variety of marketing and collateral materials for use in luring retailers to the upscale project. Marketing materials were unveiled at the International Council of Shopping Centers (ICSC) convention in Las Vegas, held in…
Read MoreWeb Feats: New BroadBased Sites Show Diversity of Design, Uses
Continuing to expand its Web site design portfolio, BroadBased Communications recently launched two new client sites while also redesigning its own Web presence. The BroadBased team launched sites in recent weeks for Majestic Oaks, a master planned residential community in Brunswick, Ga., and for The Ethan Long Studio, featuring the creations of illustrator Ethan Long.…
Read MoreCamarda Logs On To ‘Narrowcasting’
One of the hottest trends in media today is Web “narrowcasting,” or developing content for a specific audience and demographic group. Blogs are a great example of narrowcasting, and the blog of BroadBased client Jeff Camarda is a great example of one that helps support a company’s image. The founder and Chief Executive Officer of…
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