Posts by Jan Hirabayashi
What a card!
A playful promotion designed for The LBA Group, a CPA firm in Jacksonville, Fla., features the LBA all-stars in a series of collectible sports cards. Each perforated card features a colorful caricature on the front, with each partner’s “stats” — such as position, rookie year and favorite karaoke go-to song — on the back. Collect…
Read MoreIntegrated Campaign for Ed Fraser Memorial Hospital
Ed Fraser Memorial Hospital in Macclenny, Fla., engaged BroadBased to create a 12-month integrated marketing plan that includes elements of broadcast television, radio, outdoor, online advertising, and a new social media presence. We teamed with CROP Creative Media in Jacksonville to produce a series of successful television and radio spots for the hospital, which is…
Read MoreTaking aim at ‘retargeting’
The BroadBased team invests significant time keeping up with the latest trends in marketing. We might not recommend every new technique or technology immediately, but we’re constantly alert for the moment when they can add value for one or more of our clients. A few tactics that come to mind include social media, e-blasts, apps…
Read More2014 BroadBased Holiday Recipe Collection
Presenting the 6th annual BroadBased Holiday Recipe Collection. To make this festive season even sweeter, this year we’ve compiled some of our client’s favorite holiday recipes. Click the image to download a PDF and have a Happy Holiday season!
Read MoreBBased.com Gets Responsive
Like any customer-focused business, Broadbased puts its clients first. And doing so often means we have to find bits and pieces of time to work on our own projects – like updating our circa-2008-html website into a current-era responsive website. But the transition is finally complete, and already we are reaping the benefits of updated…
Read MoreHow Often B2B Marketers Publish New Content
Visit The Content Marketing Institute to read findings from the Content Marketing Institute’s fifth annual content marketing survey.
Read MoreJacksonville University Turns 80 — On Beautiful Paper
When Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one. In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve…
Read MoreTickled by the Bounce
According to KISSmetrics, an average website has a bounce rate of about 40.5%. We recently heard a CEO ask the company tech guy: “What in the heck is a bounce rate?” This question brings a smile to our face and a tear to our eye, because it shows that the C-suite is looking at website…
Read MoreFirst Impressions: The Branding of Rayonier Advanced Materials
Creating a corporate identity is always a big deal, but perhaps never more so than when a company is introducing itself for the first time. As Will Rogers said, “You never get a second chance to make a first impression.” To make its first impression, Jacksonville-based Rayonier Advanced Materials turned to BroadBased Communications to lead…
Read MoreA Fresh Look for Gainesville’s Digestive Disease Associates
When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite…
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