Upcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreEVP Chris Ramaglia interviewed on WOKV's Marketing Advisors
The Marketing Advisors tracked down Chris Ramaglia earlier this month for a live radio interview about digital marketing on WOKV. Our executive vice president and digital market guru talked with Rusty Winter and Traig Kaszyk about the importance of a mobile presence, video marketing and much more. Check out the interview below and get in…
Read MoreMaida Custom Vision sharpens online focus
Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…
Read MoreWhat you can learn from 17 billion opened emails
There’s a lot to be learned from analyzing 17 billion opened emails. Fortunately, the team at Litmus did the work for us and put together a great infographic with its findings. The biggest takeaway is that the majority of people who receive your emails are reading them on a mobile device, so they better be…
Read MoreCoastal Blood Foundation: Expanding knowledge, saving lives
Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service…
Read MoreWhy Facebook? Give us 30 seconds.
Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds.
Read MoreVideo Marketing: Get shooting or get left behind
Video has changed the way all of us consume content. Instead of watching TV broadcasts on big flat screens, we are turning to on-demand streaming video on our smartphones and tablets. What does that mean for businesses hoping to attract consumers’ attention and bring in new business? It means they need to get on board…
Read MoreNeed for speed: new Google study on how website speed affects results
A recent study by Google found that the average load time for a mobile landing page is 22 seconds. When you consider that 53 percent of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Check…
Read MoreNew Launch: 24/7 Pediatric Care Centers fully-responsive website
As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast…
Read MoreFacebook makes an ‘offer’ your audience can’t refuse
Facebook offers a range of ad types that allow advertisers to diversify their Facebook advertising strategy. One of the ads that may work for your business is the “offer ad.” This relatively new type of ad allows businesses to promote a discount directly from Facebook, eliminating a step in the buyer’s journey. Instead of being…
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