Facebook ads outperforming Google ads
Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic…
Read MoreRayonier Advanced Materials advances the art of the annual report
The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past. “When exploring themes for…
Read MoreCSI adds to its responsive presence
Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive…
Read MoreNew design for Diocesan Magazine
We recently collaborated with the Episcopal Diocese of Florida to redesign the Diocesan Magazine, a bi-annual magazine that focuses on churches, clergy and laity within the Diocese. The magazine is distributed to parishioners statewide. “While we maintain an up-to-date website, there’s really no substitute for how a printed magazine showcases the activities of our Diocese…
Read MoreIs bite-size the right size for your next digital launch?
Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…
Read MoreIntroducing Caitlin Lewis, Senior Designer
In February, we welcomed Caitlin Lewis as our new senior designer. Caitlin has had extensive experience as a freelance graphic designer, as well as nine years of experience in the visual presentation division of a retail arts center. A Jacksonville native, she has traveled widely, to Egypt and Alaska with her parents — educators in…
Read MoreIZEAFest 2017
BroadBased was excited to attend this year’s IZEAFest Conference, which focuses on content and influencer marketing. Speakers included marketing executives from global brands such as Disney, Chipotle and Hewlett Packard, as well as technology giants such as Google and Yahoo. The event was capped off by a networking event held at Universal’s Islands of Adventure…
Read MoreMobile marketing: From optional to critical
A strong mobile presence is no longer a “nice to have,” it’s a priority for companies that hope to maintain a steady flow of leads online. From your website and search engine results to your ad campaigns, if they’re not built for mobile, they’re not built for success. “Whether it’s a retail product or a…
Read MoreLogos University
Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…
Read More2017: Our crystal ball says ‘digital’
You’ve no doubt been hearing the term “digital transformation” for the past couple of years, and you probably have a good sense of what it means. But here’s something you might not have thought about: Your company is in the midst of a digital transformation whether you realize it or not. Nearly all strategic planning…
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