Is bite-size the right size for your next digital launch?
Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…
Read MoreIntroducing Caitlin Lewis, Senior Designer
In February, we welcomed Caitlin Lewis as our new senior designer. Caitlin has had extensive experience as a freelance graphic designer, as well as nine years of experience in the visual presentation division of a retail arts center. A Jacksonville native, she has traveled widely, to Egypt and Alaska with her parents — educators in…
Read MoreIZEAFest 2017
BroadBased was excited to attend this year’s IZEAFest Conference, which focuses on content and influencer marketing. Speakers included marketing executives from global brands such as Disney, Chipotle and Hewlett Packard, as well as technology giants such as Google and Yahoo. The event was capped off by a networking event held at Universal’s Islands of Adventure…
Read MoreMobile marketing: From optional to critical
A strong mobile presence is no longer a “nice to have,” it’s a priority for companies that hope to maintain a steady flow of leads online. From your website and search engine results to your ad campaigns, if they’re not built for mobile, they’re not built for success. “Whether it’s a retail product or a…
Read MoreLogos University
Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…
Read More2017: Our crystal ball says ‘digital’
You’ve no doubt been hearing the term “digital transformation” for the past couple of years, and you probably have a good sense of what it means. But here’s something you might not have thought about: Your company is in the midst of a digital transformation whether you realize it or not. Nearly all strategic planning…
Read MoreDon’t treat your business Facebook account like a pinball game
With the start of the New Year, we like to advise our clients to make a resolution to use the wealth of data available on Facebook to target their marketing efforts. Treating Facebook marketing like a pinball game — launching balls blindly and hoping they hit a few targets before dropping from sight — is…
Read MoreIs your enrollment marketing strategy earning A’s or F’s?
At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go…
Read MoreTo-do list: Two recommendations for 2017 that should top your list
Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client…
Read MoreThe fool-proof way to make your emails stand out in 2017
Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…
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