Don’t treat your business Facebook account like a pinball game
With the start of the New Year, we like to advise our clients to make a resolution to use the wealth of data available on Facebook to target their marketing efforts. Treating Facebook marketing like a pinball game — launching balls blindly and hoping they hit a few targets before dropping from sight — is…
Read MoreIs your enrollment marketing strategy earning A’s or F’s?
At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go…
Read MoreTo-do list: Two recommendations for 2017 that should top your list
Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client…
Read MoreThe fool-proof way to make your emails stand out in 2017
Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…
Read MoreDigital marketing: Millennials vs. Boomers
We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and…
Read MoreDebunking the 4 biggest myths of email marketing
More and more companies are marketing to prospects and customers via email, from local “mom and pops” all the way up to Fortune 500 enterprises. And with good reason, as email marketing averages an ROI of $38 for every $1 spent (Email Monday). But this widespread adoption has also brought about a variety of misconceptions that…
Read MoreHave you seen Facebook's new canvas ads?
Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…
Read MoreReal results for real estate
La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with…
Read MoreWhat will B2B digital marketing look like in 2017?
Today’s B2B buyer is taking a much different path to make their decision than in the past, yet many companies are still marketing to them the same way they did a decade ago. In 2017, effective digital strategies will be built around the modern buyer’s process and appeal to the way they prefer to be pitched…
Read MoreWhat do all successful Facebook ad campaigns have in common?
Facebook advertisers have grown 50% from 2015-2016* and at BroadBased we’ve seen firsthand how successful our clients’ campaigns can be at driving leads and building awareness. Facebook ad campaigns cost considerably less than traditional Google search campaigns and in some cases have surpassed traffic and leads generated by other digital tactics. Having actively managed hundreds…
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