Digital marketing: Millennials vs. Boomers
We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and…
Read MoreDebunking the 4 biggest myths of email marketing
More and more companies are marketing to prospects and customers via email, from local “mom and pops” all the way up to Fortune 500 enterprises. And with good reason, as email marketing averages an ROI of $38 for every $1 spent (Email Monday). But this widespread adoption has also brought about a variety of misconceptions that…
Read MoreHave you seen Facebook's new canvas ads?
Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…
Read MoreReal results for real estate
La Fontana at World Golf Village in St. Augustine joined the BroadBased family of clients in September, tasking us with brand management and lead generation for the new condominium property. “Instead of using multiple partners, which was a challenge to coordinate, we consolidated all marketing activities under BroadBased. In the two months we’ve worked with…
Read MoreWhat will B2B digital marketing look like in 2017?
Today’s B2B buyer is taking a much different path to make their decision than in the past, yet many companies are still marketing to them the same way they did a decade ago. In 2017, effective digital strategies will be built around the modern buyer’s process and appeal to the way they prefer to be pitched…
Read MoreWhat do all successful Facebook ad campaigns have in common?
Facebook advertisers have grown 50% from 2015-2016* and at BroadBased we’ve seen firsthand how successful our clients’ campaigns can be at driving leads and building awareness. Facebook ad campaigns cost considerably less than traditional Google search campaigns and in some cases have surpassed traffic and leads generated by other digital tactics. Having actively managed hundreds…
Read MoreBroadBased Communications creates executive owner partnership
BroadBased Communications, one of Jacksonville’s oldest marketing firms, announces that Chris Ramaglia, executive vice president, has become a minority partner in the firm through an acquisition of shares. The company is celebrating 20 years in business in the Jacksonville market and until now has been 100 percent owned by CEO and founder Jan Hirabayashi. Hirabayashi…
Read MoreNew orthopedics TV spot for Ed Fraser Memorial Hospital
Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and…
Read MorePop-ups will ding SEO rankings in 2017
Good news for surfers, bad news for marketers: Starting in January, pop-up ads can demote a page’s Google search ranking. Called intrusive interstitials in Google lingo, ads or banners that pop up in front of page content are difficult to get around unless you enter your email address or take some other desired action. Most…
Read MoreDigital dashboards provide quick, clear performance insight
How would you like to seamlessly access real time results of your key performance indicators (KPIs) on your laptop or mobile device? How many clicks are your ads getting? How’s your website traffic? Where are your visitors coming from? There are several affordable options available to keep you up to speed, and the customization options…
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