BBased.com Gets Responsive
Like any customer-focused business, Broadbased puts its clients first. And doing so often means we have to find bits and pieces of time to work on our own projects – like updating our circa-2008-html website into a current-era responsive website. But the transition is finally complete, and already we are reaping the benefits of updated…
Read MoreHow Often B2B Marketers Publish New Content
Visit The Content Marketing Institute to read findings from the Content Marketing Institute’s fifth annual content marketing survey.
Read MoreJacksonville University Turns 80 — On Beautiful Paper
When Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one. In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve…
Read MoreTickled by the Bounce
According to KISSmetrics, an average website has a bounce rate of about 40.5%. We recently heard a CEO ask the company tech guy: “What in the heck is a bounce rate?” This question brings a smile to our face and a tear to our eye, because it shows that the C-suite is looking at website…
Read MoreFirst Impressions: The Branding of Rayonier Advanced Materials
Creating a corporate identity is always a big deal, but perhaps never more so than when a company is introducing itself for the first time. As Will Rogers said, “You never get a second chance to make a first impression.” To make its first impression, Jacksonville-based Rayonier Advanced Materials turned to BroadBased Communications to lead…
Read MoreA Fresh Look for Gainesville’s Digestive Disease Associates
When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite…
Read MoreMoms Agree: 24/7 Pediatric Care Centers are Great!
Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric. With locations in Jacksonville and Jacksonville Beach, 24/7…
Read MoreGirls of Summer
If you stop by the BroadBased office this summer, chances are good that you will meet Kayla Little and Anastasia Mann. Kayla is an intern for the second straight summer and is a 2014 graduate of Paxon School for Advanced Studies. She begins her studies at Florida International University this fall. Kayla will be lending…
Read MoreAd Spending Continues Shift to the Net
The Internet is the nation’s second-leading ad medium behind TV, says ZenithOptimedia. And while the share of U.S. ad spending for TV, outdoor and radio has remained relatively consistent since 2012, Internet spending is predicted to continue to eat away at margins for newspapers and magazines. In 2014, ZenithOptimedia expects the Internet to account for…
Read MoreWeb Traffic Sleuthing Generates More Leads
So you’ve got your digital campaign up and running and you’re delivering plenty of new traffic to your website. But are you squeezing full value from your investment? Let’s assume you’ve set up the campaign the right way, with digital advertising driving traffic to a custom landing page where you track campaign results. And maybe…
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