Striking PR Gold with JAX2025
Doing excellent work and helping the community are two of life’s most-rewarding accomplishments. So it was an especially proud moment for BroadBased Communications when we received top honors at this year’s Golden Image Awards, the Florida Public Relations Association (FPRA) organization’s annual statewide awards program, for our work on the JAX2025 initiative. JAX2025 is a…
Read MoreUptick in Click
Things keep clicking along in the world of pay-per-click (PPC) advertising. Here at BroadBased, we’ve seen a large shift in client budgets to online opportunities, including PPC — and we’re not alone. The 2013 State of Paid Search report recently released by Hanapin Marketing reveals that 70 percent of PPC marketers increased PPC spend this year…
Read More5 Things Employees Really Want to Know
BroadBased CEO, Jan Korb, was recently featured in the International Association of Business Communicators’ (First Coast Chapter) online newsletter about obstacles to effective employee communications. Read her comments on five things employees really want – and need – to know for peak on-the-job performance.
Read MoreA Vibrant New Web of Goodwill
With expanding programs, smart merchandizing, and savvy use of technology, Goodwill Industries of North Florida has built itself into one of the premier Goodwills in the nation — second only to Goodwill of New York and New Jersey, in connecting people with jobs. But while the organization has flourished, its website had failed to reflect…
Read MoreOur new ‘sustainable’ resource: Marylee Sauder
Sustainability has gone from a nice-to-have extra to a business imperative in corporate America. But while companies have added sustainability to their missions, many have struggled to effectively communicate their sustainability commitment to customers, employees, shareholders, and the community. BroadBased can help you address that challenge with our newest resource partner, Marylee Sauder. With more…
Read MoreThe Latest Internet Marketing Trends
What’s hotter at BroadBased than our morning cup of joe? Discussing the latest Internet marketing trends. From where we sit, the evolution of online marketing strategies is showing no signs of slowing down. The ReTargeter blog put it best when it said “innovation, not stagnation” is the rule of day. While organized social media services…
Read MoreSummer Help
BroadBased was very happy to add two new interns to our team this summer — Kayla Little and Anastasia Mann. You may have seen them around! We hope that they have enjoyed their internships as much as we enjoy their help. Kayla joined us through the United Way of Northeast Florida’s partnership with FSCJ’s pre-college…
Read MoreCSI Gets the People Business — and Its Web Presence — Right
Building a brand identity is challenging for any company, but imagine how much tougher it becomes when your company is actually three businesses under one umbrella. That was the situation confronting The CSI Companies, a Jacksonville-based people solutions provider, when it set out to redesign its website. CSI partnered with BroadBased Communications to find a…
Read MoreRayonier Health and Wellness Program Is Off and Running
BroadBased Communications is helping Rayonier with a coordinated communications campaign to support the global forest products company’s comprehensive health and wellness initiative called Stay Strong! As part of the campaign, we have researched, written and designed a series of 11 x 17 posters for distribution in break rooms and common areas. Each poster features a…
Read MoreHeeeere’s Nikki
Please join us in welcoming Nikki Haywood to the BroadBased team. Nikki impressed us so much during her seven-month internship that we hired her full time in January. As a junior graphic designer, Nikki’s official job description is “creator of all things beautiful.” (Nobody ever accused us of aiming low.) She’s a graduate of the…
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