We’re a PAL Pal!

The Broadbased team is honored to have been recognized by the Jacksonville Sheriff’s Office for our work with the Police Athletic League of Jacksonville. At a ceremony in January, we received a Special Presentation Award from Lt. Matt Nemeth for pro bono services we provided to PAL in 2012. We worked with PAL to develop…

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VitaChef® Launches Steamer Skillet

In late 2012, the manufacturers of VitaChef® Steamer Skillet announced the launch of a new healthy lifestyle cooking system that bakes, steams, fries and sautés. The combined brainchild of a Jacksonville restaurateur and manufacturer, VitaChef needed a soup-to-nuts branding strategy that captured the excitement of its unique approach to food preparation and identified messages that…

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Top B2B Web Traffic Conversion Sources

MarketingCharts.com reported in January on Optify’s 2012 B2B Marketing Benchmark Report that the most successful drivers of B2B website traffic is email as the source with the highest conversion rate. Also included in the article is reference to a new study from NetProspex that reveals that 64% of B2B companies believe that their databases are…

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Let’s Get Social

Using social media to keep consumers informed and cultivate customer relationships can be a productive strategy, but companies often discover that there’s more to it than simply creating a Facebook page. “We tried to maintain a Facebook media presence in the past, but it was difficult to execute with our in-house staff. We needed guidance,”…

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JAX2025 Update

If you live in Jacksonville, chances are very good that you have heard about (and hopefully participated in) JAX2025, a series of community visioning events designed to excite residents about shaping the city’s future. JAX2025, a community-owned and -driven initiative funded entirely by private donations, is facilitated by JCCI – the Jacksonville Community Council Inc.…

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Social Revolution 2013 Video Update

The popular Social Media Revolution video of 2011 by author and speaker Erik Qualman has been updated for 2013.  The video shares statistics about the size of the social media audience that just may surprise you including, for example, that the 1 billions users of Facebook make it the largest country in the world, behind…

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JAX2025: Imagine it. Build it. Reach it.

It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…

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C’mon, Do Something Heroic

Jacksonville truly is a city of heroes. And you’re one of them. Please help Jacksonville dream big by participating in JAX2025. If you or your organization would like to help promote JAX2025, please consider the following list of options: Take the Survey. Like JAX2025 on Facebook and share our posts. Add a JAX2025 link or…

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Team News

BroadBased announces the addition of David Carrier to our staff. David will contribute to several areas of the company, including design, marketing and production. “I couldn’t be prouder to have David on-board with the BroadBased team,” said Jan Korb, BroadBased’s CEO. “David is a well-respected and long-standing figure in our industry, and he brings with…

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