BroadBased in the News
In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.
Read MoreNews Release or Story Pitch?
Briefly, news releases are tools PR pros use to entice someone into taking a larger interest in a story. A conversation we often have with new or prospective public relations clients concerns the role of a news release. While PR consultants still rely on news releases to help achieve client communication goals, a release is…
Read MoreAnd the Award Goes to…
…the Police Athletic League of Jacksonville (PAL)! BroadBased is excited to announce PAL of Jacksonville has been chosen to receive our 2012 non-profit partner award, which includes a $25,000 donation of marketing, design and public relations support. “It was a competitive process,” said Jan Korb, BroadBased’s owner and CEO. “Our entire staff is very much…
Read MoreHow Do You Calculate ROI?
Perhaps a better question is do you calculate the return on your investment in marketing initiatives? If so, which method do you use? Below, we offer a variety of formulas commonly used in the marketing industry. Each of the three formulas begins with the gross profit or customer lifetime value of the initiative. From that…
Read MoreStart Planning for 2012 Marketing Spending
A clear and cohesive plan will let you make the most of all marketing opportunities. Yes, we said it: 2012. This year is more than half over, and as we find ourselves speeding toward Labor Day we are already working with many clients to budget for marketing activities well into next year. Maybe you have…
Read MoreTeam Building
Please welcome Adam Price as the newest member of the BroadBased design team. Adam joined the firm in June as a junior graphic designer, assisting in the development of client print and web materials. A native of North Florida and a recent graduate of The Art Institute of Jacksonville, Adam previously worked for the U.S.…
Read MoreGoogle: Click-through Rates Fell in 2010
In August, Google reported that the average click-through rate (CTR) for banner ads dropped to .09% in 2010, down slightly from .1% in 2009. This data tells us that most banner ads need 1,000 impressions to result in ONE click through to your website. One obvious lesson is how imperative it is for advertisers to…
Read MoreSpeak Up!
Writing for a speaking engagement is not that much different than writing for a customer, employee or investor communications piece (except for the “insert joke here” instruction). Getting in front of an audience is an excellent way to enhance an individual reputation as a subject matter expert. Of course, when speaking in front of a…
Read MoreBroadBased in the News
Jan Korb , BroadBased’s CEO, was one of four panelists for the Jacksonville chapter of the American Marketing Association’s (JAMA) August event: The Role of Design in Marketing. Also featured on the panel were Jeff Spear of Studio Spear, Al Emerick of Hospital Physician Partners and Caron Streibich of OptaComp. For more information about JAMA…
Read MoreMagazine Advertising Rebound
With all the conversation about online advertising, marketers would be remiss to not include print advertising in the marketing mix. According to the Publishers Information Bureau, total magazine advertising revenue for the first half of 2011 increased 4% versus the same period in 2010. This marks the fifth consecutive quarter that magazines have posted increases…
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