Brand Development
Focus Groups Can Provide a Strategy Edge
How can we get people to buy our product or service? What are the strengths and weaknesses of our product or service compared to our competitors? Could our marketing materials be more effective in message or design? What is the perception of our business in the community? What are ex-customers saying about us? These are…
Read MoreBranding Brush Up
Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign. While Mac Papers is the leading supplier of fine printing papers and…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreWe’ve Got the Whole World in Our Hands!
BroadBased Senior Art Director Robert Hedges worked with the City of Jacksonville’s Office of Special Events to develop promotional materials and a guide book for Jacksonville’s 20th Annual World of Nations Celebration. The event, to be held May 3 to May 6 at Jacksonville’s Metropolitan Park, celebrates the rich cultural traditions and unique heritage of people…
Read MoreWe’re Certifiable!
BroadBased Receives National Certification from the Women’s Business Enterprise National Council (WBENC). After a rigorous application process, we are excited to announce our new WBENC (pronounced wee-bank) certification. The organization’s website states, “The Women’s Business Enterprise National Council is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3)…
Read MoreBroadBased In The News…
In a February/March 2012 media sidebar for 904 Magazine, Jan Korb, BroadBased’s CEO, wrote about her experience last fall in which she voluntarily reduced her online Twitter interaction for a month. In the sidebar entitled “My Life With(OUT) Twitter” on page 19, Korb talks about what she did with the extra leisure time (played more…
Read MoreHow Online Influences Drive Traffic to Your Business
As marketers and public relations pros, we are often asked to develop strategies designed to improve a person’s or a company’s online reputation. Online reputations are important because consumers’ purchasing decisions are very much influenced by online perceptions. And while there are many ways to monitor an online reputation, there are very few ethical ways…
Read MoreThe Benefits of a Good Creative Brief
Make sure to obtain sign-off of the document from everyone in the chain of approval before starting your project. At a recent meeting of marketing professionals, we were surprised to hear about the number of corporate marketing department staffers who don’t, can’t or aren’t allowed to execute creative briefs with their internal customers. We found…
Read MoreCustom Illustration: Affordable and Effective
BroadBased recently completed the sixth issue of Coastal Law Magazine, the alumni, faculty and student publication for the Florida Coastal School of Law. The magazine, in its third year, has been honored several times since inception with design awards from The Council for Advancement and Support of Education. A key feature of the magazine is…
Read MoreAnd the Award Goes to…
…the Police Athletic League of Jacksonville (PAL)! BroadBased is excited to announce PAL of Jacksonville has been chosen to receive our 2012 non-profit partner award, which includes a $25,000 donation of marketing, design and public relations support. “It was a competitive process,” said Jan Korb, BroadBased’s owner and CEO. “Our entire staff is very much…
Read More