Brand Development
Coastal Law Magazine Scores Again
Hot off the press, Florida Coastal School of Law’s (Coastal Law) Winter 2011 issue of Coastal Law Magazine highlights the school’s Center for Law and Sports with a cover story titled New Age Athletes as Social Entrepreneurs. The cover and article feature custom illustrations by Karen Kurycki, BroadBased’s Senior Art Director. Designed by BroadBased since…
Read MoreBroadBased in the News…
Jan Korb, BroadBased’s CEO, shares tips for job seekers in Jacksonville Magazine’s January issue in an article entitled “Expert Advice: Branding Yourself.” In the article on page 55, Korb recommends using online tools like Twitter and LinkedIn to start conversations with business people who you admire. Jan can be found on Twitter at @JanKorb. BroadBased…
Read MoreLive at Snyder
Rebranding an iconic former church building as a public event venue isn’t an everyday challenge, but the logo produced by BroadBased Senior Art Director Karen Kurycki is truly, well, praiseworthy. The Live at Snyder! brand captures the familiar lines of the now-desanctified Snyder Memorial Church at the corner of Monroe and Laura Streets while conveying…
Read MoreEarly Learning Coalition 2010 Annual Report
The 2010 Annual Report for the Early Learning Coalition of Duval (ELC) continued this year to build upon the organization’s theme of children and our shorelines – with a new twist. BroadBased Senior Art Director Karen Kurycki applied an extra special touch by incorporating her custom watercolors throughout. Chad Burns, Community Outreach & Child Care…
Read MoreLandry-Gaines Banks on Jacksonville
Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website. The…
Read MoreImplement Your Own Revolution
So you’ve convinced the CEO that social media is here to stay and you’ve been given the green light to test a program. Now what? How do you use your internal and external resources most efficiently? Maybe you’re ready to jump in but prefer some guidance before the training wheels come off. “BroadBased has a…
Read MoreNew Ideas for 2010 Annual Reports
Over the years, we’ve seen many of our clients turn away from the elaborate, full-color, magazine-style annual report toward simpler, shorter print treatments. And many companies across the U.S. (as many as 75 to 85 percent by some estimates) have gone on-line with their annual reports, regardless of the size or breadth of their print…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
Read MoreMac Papers Envelope Converters
A new brochure for client Mac Papers is now available and highlights the benefits of their Mac Papers Envelope Converters (MPEC) division. MPEC delivers cost-saving solutions for customers who need printed envelopes — either standard or custom designed — in bulk quantities. You might not know it, but MPEC, in business since 1967, manufactures and…
Read MoreBroadBased Welcomes New Clients
Getting to know new clients is one of the most exciting aspects of the marketing and communications business, and we’re pleased to extend a warm welcome to our five newest — The Blood Alliance, Florida State College at Jacksonville Foundation, W.W. Gay Facility Automation Solutions, Paper Retriever and MDI Holdings. We look forward to featuring…
Read More