Brand Development
Florida Coastal School of Law Launches New Magazine
Continuing a rich tradition of publication design, BroadBased recently assisted Florida Coastal School of Law with the design and launch of Coastal Law Magazine. The magazine, which replaces the Coastal Currents newsletter, showcases feature articles written by faculty on timely themes, with departments highlighting alumni and faculty news and achievements. “Our students, faculty, staff, and…
Read MoreSurvey Says…
We thank all the respondents of the 2007 BroadBased Customer Survey. With over 55% of you responding across a variety of industries, these surveys provide us with important feedback that we use to adapt our services to best fit your needs. All respondents will receive this groovy action-packed Glow-In-The-Dark Activity Book and a complimentary subscription…
Read MoreOur Base Grows Broader
Just between you and us… Although the formal announcement is still two weeks away, BroadBased will announce a new Public Relations Division in mid-October. We’re so excited we can barely contain ourselves! This new endeavor will be led by a 15-year veteran of the media industry in North Florida and will focus on positive, proactive…
Read MoreBroadBased branding projects combine design, messaging and strategy to achieve client business goals.
Kimco Realty Corp. Inc., the developer of Avenues Walk, Jacksonville’s newest and grandest master-planned mixed-use development, chose BroadBased Communications to produce a variety of marketing and collateral materials for use in luring retailers to the upscale project. Marketing materials were unveiled at the International Council of Shopping Centers (ICSC) convention in Las Vegas, held in…
Read MoreBroadBased Celebrates 10 Years with a New Look
BroadBased is turning 10, and we’re feeling positively grown up. Since opening our doors we have steadily added staff, enlarged our offices and expanded our services to offer a comprehensive suite of marketing, communications and design solutions. At the same time, we have retained the high-touch, personalized service that is the core of our value…
Read MoreBroadBased Communications Wins Gold, Silver ADDY Awards for RALLY Jacksonville! Branding and Materials
BroadBased Communications’ innovative concepts, used to brand and promote RALLY Jacksonville! and Mayor Peyton’s Book Club, earned high honors at the 2005 Jacksonville ADDY® Awards in February. The Jacksonville agency earned one Gold ADDY and three Silver ADDYs for its work, which helped launch the city’s widely acclaimed early childhood literacy initiative, spearheaded by Mayor…
Read MoreRingling Alumni Korb and Long Collaborate on RALLY Jacksonville! Success
Two Ringling School of Art and Design alumni have combined their talents to create an exciting and fun identity for a high-profile early literacy campaign in Jacksonville. Jan (Gaunder) Korb, president of Jacksonville’s BroadBased Communications (GD ’89), the lead design agency on the city’s RALLY Jacksonville! initiative, and Ethan Long (IL ’91), an Orlando-based illustrator,…
Read MoreBroadBased Collects Two Silver Addy Awards
BroadBased Communications, Inc. has won two silver ADDY Awards for a custom-designed vehicle wrap produced for Harmony Homes of North Florida. The awards honored the design of an entire vehicle in the “Vehicle Wrap” category, as well as the illustration as a stand-alone element in the “Elements of Advertising” category. Harmony’s 36-foot RV, which is…
Read MoreCSX Transportation Reports Strong Response to Marketing Efforts
A marketing campaign designed by BroadBased Communications, Inc. is paying off handsomely for customer CSX Transportation. Partners For Growth (PFG) was created to bring new business to CSX Transportation. The 2001/2002 phase targeted customers of the building products sales division. Goals were to add new customers to the railroad’s roster, help old customers to expand…
Read MoreCommunications Firm Helps Propel University of North Florida Capital Campaign
BroadBased Communications, Inc. was awarded the coveted University of North Florida capital campaign account in mid-2000. Within a few months, UNF launched its “Access to Excellence” campaign armed with a comprehensive promotional brochure and adjunct materials. Competition for the account came from other local and regional advertising and public relations firms, but representatives of UNF…
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