Lead Generation
How to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
Read MoreBroadBased Leaky Bucket presentation at the JOMM
Last month, our EVP and Partner Chris Ramaglia started off the Jacksonville Online Marketing Meetup’s (JOMM) 2020 speaker series with his Leaky Bucket presentation. Dozens of local marketing professionals attended the event and Chris had the opportunity to show them how to patch the holes in their digital marketing strategy and drive more leads. “The…
Read MoreDial up more leads with advanced call tracking
The success of your digital marketing strategy hinges on accurately identifying what’s working and what’s not. As the famous quote by marketing pioneer John Wanamaker goes … “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You need to know which campaigns are driving leads to make…
Read MoreHere’s how a car dealership drives leads
Autobasics is a car dealership that separates itself from the competition by providing a simple car buying experience for their customers by going “back to basics”. This means friendly service, aggressive pricing, and a great selection of vehicles. Recently, BroadBased helped them bring this experience online with a social media and email marketing campaign that…
Read MoreDigital Lead Insider, Episode 3 | Goal Achievement
BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory return for episode three of our Digital Lead Insider video series to give you more insight from our 2019 Digital Marketing Survey. Chris² discuss the goal achievement data from the survey, what that means for the current marketing space, and what to expect when structuring…
Read MoreBroadBased Lead Generation Webinar: How to Prevent a "Leaky Bucket"
Is your digital strategy producing a steady flow of leads, or is traffic leaking out of your website without converting? This is the topic of our recent digital marketing webinar, where our EVP Chris Ramaglia explained what a leaky bucket is, and how we’ve helped our clients patch theirs and drive more leads. Check it…
Read MoreDrive more leads and sales with social proof
Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…
Read MoreB2B focus: 3 tips to drive more leads with social media
Social media is often thought of as a consumer-based platform that people use to stay connected with friends and family. In recent years, social networks have extended into B2B audiences and become powerful digital marketing tools for businesses. Here are 3 tips that companies with a B2B focus can incorporate into their lead generation efforts.…
Read MoreMaida Custom Vision sharpens online focus
Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…
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