Marketing Automation

New Research: 23% of email campaigns not making it to the inbox

By Jan Hirabayashi | August 21, 2017

A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of…

Content marketing webinar: How to generate more leads, lower costs

By Chris Ramaglia | August 21, 2017

Content marketing is one of the best strategies to drive new leads, retain existing customers and increase upsells. It’s shown to be three times more effective than traditional marketing while costing up to 62 percent less.* That’s why we made it the topic of our first-ever webinar last month. Check it out below: In addition…

The fool-proof way to make your emails stand out in 2017

By Alexandra Morrison | December 7, 2016

Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…

Three key ingredients of content that converts

By Chris Ramaglia | September 16, 2016

Ninety percent of all the data in the world has been generated over the last two years.* Let that sink in for a second. Now consider how this relates to digital marketing; with all this data floating around, and growing by the nanosecond, how can a company hope to stand out? By creating quality, relevant…

5 ways to improve your enrollment marketing strategy

By Jan Hirabayashi | August 29, 2016

In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students…

A lead generation road map guaranteed to make your phones ring

By Jan Hirabayashi | July 5, 2016

As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer…

You’ve got fail: Avoiding pitfalls of new business email

By Chris Ramaglia | June 1, 2016

More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information…

HubSpot Email Marketing Certification

By Jan Hirabayashi | May 10, 2016

BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…

Enrollment marketing has changed, has your strategy changed with it?

By Chris Ramaglia | April 1, 2016

Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because…