Marketing Strategy
2020 Digital Marketing Survey
Did your 2019 marketing tactics perform to expectation? We’re surveying friends, clients, and associates to better understand what worked, what didn’t, and where you’re taking your marketing strategy in 2020. It’s only 10 questions, takes less than a minute to complete (we actually timed it), can be filled out anonymously, and there’s a chance to win a…
Read MoreMarketing: 100% Tax Deductible
One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results…
Read MoreThree ways to get more out of your agency partnership
Your marketing agency is an extension of your team. Its professionals bring specialized expertise and experience that you don’t have the time or resources to recruit and manage in-house. As with any critical part of your organization, you want to get the most out of the time and budget you’re investing to achieve your business…
Read MoreJags’ star making plays with video marketing
The Jacksonville Jaguars fielded one of the most dominant defenses in the NFL last season, earning the nickname “Sacksonville” for all the quarterbacks they planted in the backfield (known as a “sack” for you non-football fans). Superstar defensive end Yannick Ngakoue was one of the main reasons for their success, and last month he starred…
Read MoreHow To Set A Marketing Budget (And What To Include)
Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are…
Read MoreRequired Reading: BroadBased 2018 Digital Marketing Survey Results
Last month we invited small business owners, marketers and executives to participate in our first-ever digital marketing survey. They responded by providing useful insights into what’s working, what’s not and where they’re taking their digital strategies in 2018. Some results were expected, but others were surprising, as companies continue to refine their strategies and seek…
Read MoreBroadBased's 2018 Marketing Survey
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Read MoreBroadBased taps global thought leadership at SMX digital marketing conference
The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital…
Read MoreWarning! If your website isn't secured with an HTTPS certificate, you could lose your search rankings
Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one…
Read More2017: Our crystal ball says ‘digital’
You’ve no doubt been hearing the term “digital transformation” for the past couple of years, and you probably have a good sense of what it means. But here’s something you might not have thought about: Your company is in the midst of a digital transformation whether you realize it or not. Nearly all strategic planning…
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