Marketing Strategy
The Payoff is in the Planning
Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing…
Read MoreFocus Groups Offer a Fresh Outlook
Focus groups are a very helpful marketing tool that we don’t think are used enough. We asked Nancy Ulrich, president of Concepts in Focus, a top-rated Northeast Florida research facility in Orange Park, if she could set expectations for a company considering adding focus groups to their 2009 research arsenal. “The very act of sitting…
Read MoreKnowledge is Power
Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…
Read MoreUnique Solutions for Unique Situations
The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach…
Read MoreIntroducing Our New Marketing Intern
The newest BroadBased team member is intern Desi Desiderio. He’s a south Florida native (Boynton Beach) who will be receiving his MBA from the University of Phoenix in April. Desi cut his teeth in retail as a district manager for General Nutrition Company and later worked as a financial consultant before pursuing his MBA. His…
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