Search Engine Marketing (SEM)
Maximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
Read MoreEpiscopal School of Jacksonville gets a new website for the new school year
The Episcopal School of Jacksonville (ESJ) has been a long-time client at BroadBased and our latest project was redesigning the school’s website. Having recently merged with both Beaches Episcopal School and St. Mark’s Episcopal Day School, ESJ needed to completely re-organize their website to accommodate the additional schools. The BroadBased team helped build the new…
Read MoreNew Brand Identity for CryoEdge Elite Performance & Health
What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…
Read MorePlanning to bulk up your Google reviews? Read this first.
Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the…
Read MoreNovember Digital Marketing Roundup
Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in…
Read MoreOrganic SEO losing click share to paid ads?
Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in…
Read MoreSocial vs. Search: Which is a better fit for your advertising dollar?
For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
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