Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. — Paul Rand Continue Reading
Tag Archives: jacksonville website design
BroadBased gets Board
Two members of the BroadBased creative team joined over 100 other Jacksonville artists to display their custom-designed skateboards for the “I’M BOARD IV” art show. The respective boards of Sean Collins, BroadBased’s web designer, and Karen Kurycki, Senior Art Director, truly reflected their personalities. Sean’s fascination for facial follicles shined through once again with his… Continue Reading
New Ideas for 2010 Annual Reports
Over the years, we’ve seen many of our clients turn away from the elaborate, full-color, magazine-style annual report toward simpler, shorter print treatments. And many companies across the U.S. (as many as 75 to 85 percent by some estimates) have gone on-line with their annual reports, regardless of the size or breadth of their print… Continue Reading
Pushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training… Continue Reading
Facility Automation Solutions (FAS)
Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased… Continue Reading
In the News: Gazing into the Crystal Ball for 2010
If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and… Continue Reading
Paper Retriever Fetches Attention in Jacksonville
We promised to tell you about Jacksonville’s newest corporate citizen earlier this fall and we can’t wait for you to get to know them! Paper Retriever, the recycling arm of AbitibiBowater, North America’s largest manufacturer of newsprint, selected BroadBased Public Relations to lead the PR and community relations efforts when they entered the Jacksonville market… Continue Reading
BroadBased Welcomes New Senior Art Director Karen Kurycki
We are thrilled to welcome a new broad, Karen Kurycki, as our senior art director. A Jacksonville resident since 2004, Karen has made a significant contribution to the local graphic arts scene as an artist, a volunteer for the arts community and currently vice president of AIGA, the oldest professional organization for design. A native… Continue Reading
Mac Papers Envelope Converters
A new brochure for client Mac Papers is now available and highlights the benefits of their Mac Papers Envelope Converters (MPEC) division. MPEC delivers cost-saving solutions for customers who need printed envelopes — either standard or custom designed — in bulk quantities. You might not know it, but MPEC, in business since 1967, manufactures and… Continue Reading
Congratulations, Maria!
Maria Coppola, Director of Public Relations, recently completed a long-term goal of earning her Accreditation in Public Relations (APR). Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation… Continue Reading
