Incisive Media Selects BroadBased as Partner

Incisive Media, a global company and one of the world’s fastest growing B2B information providers serving the financial and professional services markets, has chosen BroadBased Communications as a marketing communications partner for its Atlanta office. Specializing in print and online content, Incisive Media has selected BroadBased to specifically support marketing initiatives and special projects for…

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A Company eNewsletter Can Significantly Improve Leads

A very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.” Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our…

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BroadBased in the News

Team BroadBased is featured with a full-page photo in an article about advertising agencies in the latest issue of 904 Magazine. We developed the photo concept, and Photographer Brad Stookey and Art Director Bronie Massey pulled off the shoot seamlessly. As our clients know, everyone at BroadBased is an integral part of our team. When…

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3…2…1…Launch!

Manson Construction This world-class marine construction company, headquartered in Seattle, Washington, wanted an online portfolio to showcase its extensive line of services. LBA Financial North Florida’s largest CPA firm allowed us to unleash our creativity, and the SEO (search engine optimization) strategy was already paying off on Google within days of launch.

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Hey! What Happened to My Google Ranking?

Search engine optimization strategies have produced extremely strange search results since about mid-March, when Google updated its algorithms and the way that search returns are gathered. One of the first causes for concern surfaced when the industry began noticing that consistently solid sites disappeared from top-ranked positions and that search returns were not nearly as…

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Knowledge is Power

Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…

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Trade Show Tips

For the upcoming trade show season – in addition to sprucing up your display – don’t forget to pre-promote the show to your target market. Try one or more of the following tips. Advertising in trade journals and in the advance show program Adding the name of the show and your booth number to all…

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Our Base Grows Broader

Just between you and us… Although the formal announcement is still two weeks away, BroadBased will announce a new Public Relations Division in mid-October. We’re so excited we can barely contain ourselves! This new endeavor will be led by a 15-year veteran of the media industry in North Florida and will focus on positive, proactive…

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BroadBased Collects Two Silver Addy Awards

As part of Mayor Peyton’s Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit…

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Unique Solutions for Unique Situations

The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach…

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