Posts by Jan Hirabayashi
B2B Apps for Business
There wasn’t an empty seat in BroadBased’s December “What’s In an App?” Lunch and Learn presented by Tonisha Landry-Gaines, BroadBased’s digital media strategist. The presentation, designed to demystify mobile apps for business, was attended by marketers from the legal, financial, insurance, healthcare, transportation and sales & marketing industries. The presentation focused on creating an experience…
Read More2011 Public Relations and Marketing Planning
It’s almost time to say goodbye to 2010 and, if you’re anything like us, you’re looking forward to bright business opportunities and new customers in 2011. If you haven’t already done so, you should be busy planning your strategy for success in the new year. “One result of the current economic climate is that we…
Read MoreThe Blood Alliance Launches Smart Phone App
The Blood Alliance (TBA), headquartered in Jacksonville and with operations in North Florida and regions of Georgia and South Carolina, is one of the first community blood banks in the nation to introduce a smart phone App. BroadBased is very pleased to have consulted with TBA over the summer during its exploratory phase, with the…
Read MoreEarly Learning Coalition 2010 Annual Report
The 2010 Annual Report for the Early Learning Coalition of Duval (ELC) continued this year to build upon the organization’s theme of children and our shorelines – with a new twist. BroadBased Senior Art Director Karen Kurycki applied an extra special touch by incorporating her custom watercolors throughout. Chad Burns, Community Outreach & Child Care…
Read MoreB2B Marketers: Increasing Investments in Inbound Tactics
An August survey by Marketing Sherpa illustrates which tactics B2B marketers are setting aside more of their budget to accommodate. Big winners include websites, social media, virtual events and webinars, SEO email marketing and Pay Per Click (PPC). The data supports the growing trend of marketers using these cost-effective inbound tools for lead generation.
Read MoreLandry-Gaines Banks on Jacksonville
Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website. The…
Read MoreIntroducing: Marketing Intern Jeff Earley
A native of Lakeland, Florida, and a senior at UNF, Jeff is working toward his BA in public relations and will graduate in Spring 2011. Jeff comes to us on loan for a special project for Big Brothers Big Sisters of Northeast Florida (BBBSNEFL), where he also holds an internship. Jeff will be working with BroadBased…
Read More"What's In an App?" Lunch and Learn
Are you wondering if your company or organization is ready for a custom-branded smart phone app? If so, you are NOT alone. “A whopping 52 percent of firms see increasing customer engagement as their No. 1 mobile goal,” says Mobile Marketer in an Oct. 20 article. The article goes on to state: “70 percent of…
Read MoreApp Launch: Florida Coastal School of Law
BroadBased was honored to collaborate with Florida Coastal School of Law (Coastal Law) to conceptualize, design and coordinate the launch of a custom iPhone app – a first for each party. The app, designed as a mobile guide for faculty and students, features news items, a faculty and staff directory, calendar of events, listing of…
Read MoreClient Spotlight: 24/7 Pediatric Care Center
In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…
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