Posts by Jan Hirabayashi
Introducing: Marketing Intern Jeff Earley
A native of Lakeland, Florida, and a senior at UNF, Jeff is working toward his BA in public relations and will graduate in Spring 2011. Jeff comes to us on loan for a special project for Big Brothers Big Sisters of Northeast Florida (BBBSNEFL), where he also holds an internship. Jeff will be working with BroadBased…
Read More"What's In an App?" Lunch and Learn
Are you wondering if your company or organization is ready for a custom-branded smart phone app? If so, you are NOT alone. “A whopping 52 percent of firms see increasing customer engagement as their No. 1 mobile goal,” says Mobile Marketer in an Oct. 20 article. The article goes on to state: “70 percent of…
Read MoreApp Launch: Florida Coastal School of Law
BroadBased was honored to collaborate with Florida Coastal School of Law (Coastal Law) to conceptualize, design and coordinate the launch of a custom iPhone app – a first for each party. The app, designed as a mobile guide for faculty and students, features news items, a faculty and staff directory, calendar of events, listing of…
Read MoreClient Spotlight: 24/7 Pediatric Care Center
In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…
Read MoreWhen Do You Need A Media Crisis Plan?
Most, if not all business owners have plans in place to mitigate physical risk including lost data, fire, flood and theft. That’s a no-brainer and the responsible thing to do, right? But while we plan for physical crises, many of us overlook catastrophic planning for an issue that can come out of NOWHERE: a media…
Read MoreREPORT: Social Media Workshops
Did you know that the average age of people using social websites is 37? This group is most probably within the age range of your OWN target audience in one form or another. These are the people making purchasing decisions that impact your business every day, and are engaged in social media at record levels.…
Read MoreKurycki Gets Judgemental
Senior Art Director Karen Kurycki was recently honored by being selected as one of three judges for The AIGA InShow, a statewide design competition in South Carolina. According to the association’s website, “The InShow has built a reputation of being a tough competition and one that designers are eager to have their work selected for.…
Read MoreBroadBased News
In August, BroadBased CEO Jan Korb completes a yearlong ATHENAPowerLink® mentorship provided to her by the Jacksonville Chamber of Commerce’s Jacksonville Women’s Business Center. Businesses are selected from a field of applicants by a governing body made up of volunteer community members. Once specific needs are determined, local professionals are recruited to provide the necessary…
Read MoreSocial Media Training at BroadBased
Tonisha Landry-Gaines, digital media strategist You’ve heard how valuable social media can be in building rapport, generating new business and creating brand awareness. Are you ready to learn how put social networking to work for your company? If so, we invite you to the ‘Social Media Immersion Experience,’ a practical workshop for the business professional,…
Read MoreHow New Technology is Affecting Your Website
Poison Apple t-shirt available at www.shirt.woot By Jules Allen, CIO It’s said that dogs age at a rate that is seven times that of humans. That’s crazy we say. Once you get a puppy home from the breeder or shelter, they seem to age at the speed of sound. And somewhere in between is the…
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