Facebook ads stalled? Here’s 3 easy ways to jumpstart them
Last month Facebook announced it eclipsed the 2-billion-user mark — yes, with a “b” — and businesses have taken notice: Facebook’s advertising revenue grew a staggering 53 percent from 2015 to 2016.* But despite the explosion in advertising on the social media giant, not all companies are enjoying the same success. Although properly executed Facebook…
Read MoreContent marketing webinar: How to generate more leads, lower costs
Content marketing is one of the best strategies to drive new leads, retain existing customers and increase upsells. It’s shown to be three times more effective than traditional marketing while costing up to 62 percent less.* That’s why we made it the topic of our first-ever webinar last month. Check it out below: In addition…
Read MoreBroadBased launches new website for Episcopal School of Jacksonville
The Episcopal School of Jacksonville has been providing students with a one-of-a-kind educational experience on a beautiful riverfront campus for more than 50 years. To showcase the school’s unique offering for students, parents and the entire Jacksonville community, school officials asked BroadBased to create a new website that captures the distinctive quality of the…
Read MoreIs your 2017 digital strategy set up for a strong finish?
As 2017 passed the halfway pole, your company probably took time for a progress check against annual revenue and growth forecasts. Whether your review found you were out in front or off the pace, there’s a good chance that your digital marketing strategy had a direct impact on your first-half performance. Improving traffic and lead…
Read MoreUpcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreEVP Chris Ramaglia interviewed on WOKV's Marketing Advisors
The Marketing Advisors tracked down Chris Ramaglia earlier this month for a live radio interview about digital marketing on WOKV. Our executive vice president and digital market guru talked with Rusty Winter and Traig Kaszyk about the importance of a mobile presence, video marketing and much more. Check out the interview below and get in…
Read MoreMaida Custom Vision sharpens online focus
Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…
Read MoreWhat you can learn from 17 billion opened emails
There’s a lot to be learned from analyzing 17 billion opened emails. Fortunately, the team at Litmus did the work for us and put together a great infographic with its findings. The biggest takeaway is that the majority of people who receive your emails are reading them on a mobile device, so they better be…
Read MoreCoastal Blood Foundation: Expanding knowledge, saving lives
Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service…
Read MoreWhy Facebook? Give us 30 seconds.
Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds.
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