New TV spot for Ed Fraser Memorial Hospital
Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most…
Read MoreTotal Business Systems totally dominates the first page
Total Business Systems is celebrating its 25th year in business as one of Jacksonville’s leading technology companies. Despite this impressive milestone, the company’s ranking on Google for important keyword phrases was lacking. We partnered with the Total Business Systems team to execute an aggressive SEO campaign that’s helped the company achieve more than 30 first-page…
Read MoreYou’ve got fail: Avoiding pitfalls of new business email
More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information…
Read MoreYour website could be our new favorite!
We’ve designed dozens of websites over the years and, while we definitely have our favorites, it’s usually the most recent launch that captures our heart. And with good reason. The latest website launch is always the one incorporating the latest technology and most current design sensibility. Our latest launch of CSITechInc.com is no exception. Here’s…
Read MoreSocial vs. Search: Which is a better fit for your advertising dollar?
For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the…
Read MoreHubSpot Email Marketing Certification
BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…
Read MoreEnrollment marketing has changed, has your strategy changed with it?
Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because…
Read MoreAre you wearing clean underwear?
Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…
Read MoreA clean outcome for Seal Shield
As one of the world leaders in infection control technology (think antimicrobial keyboards for the healthcare industry), Seal Shield sought to design a new website to showcase its cutting-edge products and drive e-commerce sales. While the company already had a site development partner, it selected BroadBased as its design partner. We collaborated with the Seal…
Read MoreMarketing Automation is cleaning up
We know that as a marketing executive, business development specialist or business owner you’re hearing more and more about marketing automation and the benefits of incorporating it into your business development program. We also know that it’s showing up in your news feeds, industry conferences and peer conversations. And we know it’s getting very hard…
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