They do all that? The JAX Chamber Foundation steps out
A common dilemma of foundations affiliated with larger organizations is whether to rely on the larger group’s website to tell their story or to create a stand-alone Web presence. The answer is often determined by the foundation’s involvement in program delivery, as opposed to focusing primarily on fundraising. For JAX Chamber Foundation President Sandy Bartow,…
Read MoreFamily ties: CSI Healthcare IT strengthens Web presence
Speaking of diversity, CSI Healthcare IT, a division of The CSI Companies and Recruit Co. LTD — the fifth largest staffing company in the world — also recently turned to BroadBased to update the look, content and functionality of its website. This site marks the third website BroadBased has created in partnership with the company.…
Read MoreContent Marketing: You're reading some right now
One of the most cost-effective ways to generate new leads, up-sell into your existing customer base, and retain current clients is through smart and creative content marketing. We’ve been producing the BroadCast since 2005! (Search our archives on our blog.) Crafting and distributing interesting, valuable and dynamic media and content on a regular basis allows…
Read MoreIntroducing Chris Ramaglia, Executive Vice President
Chris Ramaglia joined BroadBased Communications on April 1 in the role of executive vice president. Chris brings to the firm 15 years of experience in business development and digital project management. As EVP (a position we created just for him, so you know he’s gotta be good), Chris will develop and oversee integrated digital strategies…
Read MoreGoogle to Companies: No Mobile Site, No Top Rankings
Smartphones and tablets are quickly becoming the new standard for Web browsing. We’ve gone from hoping that a website will display well on our mobile devices to expecting it. And, now, so does Google. The search engine giant has updated its algorithm to detect whether websites are mobile-friendly and penalize those that aren’t. Sites that…
Read MoreThe Top Ten 2015 Marketer Metrics and Investments
Top 5 Areas for Increased Marketing Investment • Social Media Advertising • Social Media Marketing • Social Media Engagement • Location-based Mobile Tracking • Mobile Applications Top 5 Marketing Metrics for Success • Revenue Growth • Customer Satisfaction • Return on Investment • Customer Retention Rate • Customer Acquisition As reported by SalesForce.
Read MoreWhat a card!
A playful promotion designed for The LBA Group, a CPA firm in Jacksonville, Fla., features the LBA all-stars in a series of collectible sports cards. Each perforated card features a colorful caricature on the front, with each partner’s “stats” — such as position, rookie year and favorite karaoke go-to song — on the back. Collect…
Read MoreIntegrated Campaign for Ed Fraser Memorial Hospital
Ed Fraser Memorial Hospital in Macclenny, Fla., engaged BroadBased to create a 12-month integrated marketing plan that includes elements of broadcast television, radio, outdoor, online advertising, and a new social media presence. We teamed with CROP Creative Media in Jacksonville to produce a series of successful television and radio spots for the hospital, which is…
Read MoreTaking aim at ‘retargeting’
The BroadBased team invests significant time keeping up with the latest trends in marketing. We might not recommend every new technique or technology immediately, but we’re constantly alert for the moment when they can add value for one or more of our clients. A few tactics that come to mind include social media, e-blasts, apps…
Read More2014 BroadBased Holiday Recipe Collection
Presenting the 6th annual BroadBased Holiday Recipe Collection. To make this festive season even sweeter, this year we’ve compiled some of our client’s favorite holiday recipes. Click the image to download a PDF and have a Happy Holiday season!
Read More