Goodwill of Northeast Florida Names BroadBased Its Agency of Record
We are proud to welcome Goodwill of Northeast Florida to the BroadBased family of clients! Goodwill’s strong brand, business focus and community-conscious mission make the organization a great fit for BroadBased. Goodwill provides job training and placement services for job seekers in Northeast Florida primarily through funding generated from sales at its Goodwill thrift stores.…
Read MoreNew Website for The LBA Group Has Personality Plus
Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group. A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida. The new…
Read More2012 In-house Marketer Qualifications?
It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of…
Read MorePackaging Design for Mac Papers
Senior Art Director, Robert Hedges, recently completed this redesign of Mac Papers’ Quick Copy line of paper, giving a fresh look to a best seller.
Read MoreCMO Confidence in Social Media
Three out of every four chief marketing officers (CMOs) say social media efforts are having a positive impact on sales, according to a July 25 white paper from Bazaarvoice.com. Other key findings in the paper, titled Chief customer advocate: How social data elevates CMOs, include: Social data impacts decisions for nearly all CMOs. Almost half…
Read MoreCoastal Law Finds Facebook Advertising Success
“We knew we needed to segment our prospective audience to put meaningful content in front of them,” says Alan Smodic, Web Communications Manager at Coastal Law. “This campaign targeted those specific students and brought them to our space. The quick success has given our admissions staff an outlet to connect with students as they choose…
Read More2012: Businesses Plan for Marketing Success
To help us allocate staff and resources in anticipation of future client needs, we identify shifts in marketing trends by monitoring client budget allocations from year to year. For 2009, we saw a rise in print design, 2010 brought significant interest in custom app design, and 2011 was definitely the year of social media. Now,…
Read MoreFocus Groups Can Provide a Strategy Edge
How can we get people to buy our product or service? What are the strengths and weaknesses of our product or service compared to our competitors? Could our marketing materials be more effective in message or design? What is the perception of our business in the community? What are ex-customers saying about us? These are…
Read MoreBranding Brush Up
Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign. While Mac Papers is the leading supplier of fine printing papers and…
Read MoreThe ABC’s of Marketing Fun
“A is for art buyers who are the greatest of souls” and “S is for sexy which sells every time.” If you were following the @BroadBased Twitter account or FaceBook page in May, you were treated to these lighthearted nuggets of wisdom and many more from illustrator Richard Goldberg’s The ABC’s of Marketing. We had…
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