Digital Marketing
Website Refresh: 24/7 Pediatric Care Centers new look
Jacksonville’s leading pediatrician clinic, 24/7 Pediatric Care Centers, has launched a freshly designed website to increase brand awareness, provide valuable resources to patients and families, and grow new patient leads for its three First Coast locations. BroadBased collaborated with artist Russ Wilson to create a custom illustration that serves as the centerpiece of the practice’s…
Read MoreHow will Facebook Zero affect your business?
Facebook has established itself as one of the most powerful digital platforms to drive leads and grow brand awareness. The ability to build an audience and deliver content directly to followers, combined with highly-targeted advertising campaigns, has allowed companies to increase website traffic and leads at a fraction of the cost of other digital tactics.…
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Read MoreNovember Digital Marketing Roundup
Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in…
Read MoreWhy you're asking for trouble when you solicit Yelp reviews
Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice. In a recent…
Read MoreBroadBased taps global thought leadership at SMX digital marketing conference
The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital…
Read MoreOctober Digital Marketing Roundup
Watch this month’s DMR for BroadBased’s latest insights on: The difference between content marketing versus marketing automation. The best way for B2B companies to advertise on social media. The pros and cons of adding online chat to your website. Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in the…
Read MoreColorful clicks: Instagram ad update
A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The…
Read MoreTrending: Our new Digital Marketing Roundup
Digital marketing raises a lot of questions for even well-informed business people. How do we know? Because you ask us. We love answering your questions, but we also thought we could help you stay on top of what’s happening in digital marketing with a monthly Digital Marketing Roundup. Our first Roundup video recorded by EVP,…
Read MoreFacebook cover videos put your brand on the move
One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than…
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