Digital Marketing
Warning! If your website isn't secured with an HTTPS certificate, you could lose your search rankings
Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one…
Read MoreFacebook ads stalled? Here’s 3 easy ways to jumpstart them
Last month Facebook announced it eclipsed the 2-billion-user mark — yes, with a “b” — and businesses have taken notice: Facebook’s advertising revenue grew a staggering 53 percent from 2015 to 2016.* But despite the explosion in advertising on the social media giant, not all companies are enjoying the same success. Although properly executed Facebook…
Read MoreIs your 2017 digital strategy set up for a strong finish?
As 2017 passed the halfway pole, your company probably took time for a progress check against annual revenue and growth forecasts. Whether your review found you were out in front or off the pace, there’s a good chance that your digital marketing strategy had a direct impact on your first-half performance. Improving traffic and lead…
Read MoreUpcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreNeed for speed: new Google study on how website speed affects results
A recent study by Google found that the average load time for a mobile landing page is 22 seconds. When you consider that 53 percent of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Check…
Read MoreFacebook ads outperforming Google ads
Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic…
Read MoreCSI adds to its responsive presence
Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive…
Read MoreIs bite-size the right size for your next digital launch?
Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…
Read MoreMobile marketing: From optional to critical
A strong mobile presence is no longer a “nice to have,” it’s a priority for companies that hope to maintain a steady flow of leads online. From your website and search engine results to your ad campaigns, if they’re not built for mobile, they’re not built for success. “Whether it’s a retail product or a…
Read MoreLogos University
Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…
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