Digital Marketing
Enrollment marketing has changed, has your strategy changed with it?
Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because…
Read MoreGoogle’s latest ad layout change and how it impacts your organic SEO ranking
Last month Google confirmed that desktop search results will no longer display text ads on the right side of the page leaving only 3-4 ads above the organic listings. When you factor in the 3 ads that display at the bottom of the page underneath organic listings, the total number of ad results drop from…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
Read More3 reasons why every doctor’s office needs a healthy online review strategy
Online reviews have never been more important, as studies have shown that almost 90% of consumers trust them[1], and admit that positive reviews influenced their purchase decision[2]. When it comes to the online reputation of a doctor’s office this statistic can have an especially dramatic impact, as positive reviews can win the trust of a…
Read MoreBroadBased is Celebrating 20 Years
To borrow a famous advertising slogan, “we’ve come a long way, baby.” In 1996, in a bungalow shared with Jacksonville Woman Magazine in the San Marco area of Jacksonville, CEO Jan Hirabayashi launched BroadBased Communications. Trading magazine design services for office space, she literally worked on a kitchen table. Her company didn’t even have a…
Read MoreWhat’s the Buzz?
2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click…
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read MoreStop cold-calling and start nurturing
By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…
Read MoreGoogle’s latest release lets you target customers closer than ever before
Earlier this month Google released Customer Match, a feature that allows businesses to advertise personalized content to individual users based on their email address. This provides groundbreaking targeting capabilities, as advertisers can now market custom content directly to an individual user. By uploading a batch of opted-in customer email addresses to Google’s search properties, such…
Read MoreHow Google's Change to Local Search Impacts YOU
Just when you thought your search rankings were safe…Google’s latest update has slashed the local results display from seven business listings to only three! By eliminating over half the number of businesses on the traditional map layout, this recent change has increased the importance of search engine optimization by tenfold. “This is a very significant…
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