Website Design
Edwards Cohen Attorneys at Law
Edwards Cohen Attorneys at Law (EDCO), based in downtown Jacksonville, is a law firm whose boutique size and tight focus distinguish it among area firms. EDCO’s previous Web site was flash-based, and therefore the content was not visible to search engines – a feature that is important to the firm. BroadBased consulted with EDCO to…
Read MoreNew Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.…
Read MoreFlorida Coastal Adds Twitter to Communications Strategy
On the heels of the March BROADcast reporting on the use of Twitter for business, Florida Coastal School of Law has launched its own official Twitter micro-blog. “We are using it as a means to reach prospective and current students, as well as our 2,000+ alumni living across the country,” says Brooks Terry, Marketing Director.…
Read MoreKeeping Tabs on Twitter
If your company is looking for a new ways to find or reach customers, we suggest you look into Twitter. It has moved quickly beyond the world of social media-savvy teens and into marketing departments and board rooms. We use it ourselves, and other companies like Dell, JetBlue, H&R Block, and the Lakeland, Florida, Police…
Read MorePicture Your Face on Facebook
Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you…
Read MoreThe End of an Era
November 6th marked the end of an era as, after nearly nine years, we bid Harrison adieu. He left BroadBased to launch an entrepreneurial foray into franchise restaurant ownership. Harrison, with his father-in-law and brother-in-law, purchased a Church’s Chicken franchise. The first store will open on Normandy Boulevard in the coming months. Harrison was honored…
Read MoreTrends in Marketing
Recent surveys show marketing directors dramatically increasing interactive and digital marketing budgets. You’ve all heard the truisms in advertising and marketing: In lean times, ad dollars fall. But it’s in those times when marketing is more important than ever. Marketing strategies are much more complex now than merely a print and ad budget. There is…
Read MoreLegacy Trust Company
Legacy Trust Company of Ponte Vedra Beach is an independent multi-family office offering wealth management for multi-generational families. Partners Kip Zebroski and Kristin McLauchlan wanted to update their existing site with a new message and graphics that better represented their complete “Life Management” philosophy. “The process was incredibly easy from our perspective,” said McLauchlan, chairman…
Read MoreWhat to Get the Guy Who Has Everything
If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms. The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old…
Read MoreA Company eNewsletter Can Significantly Improve Leads
A very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.” Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our…
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