Website Design
What’s News at BroadBased
Pappas Promoted > Despina (Desi) Pappas has been promoted from marketing and PR coordinator to digital marketing account strategist. “Desi’s role in the agency has evolved over the last two years,” said Jan Korb Hirabayashi, BroadBased’s CEO. “This new title more sharply reflects her emphasis on managing our clients’ digital assets from concept through execution…
Read MoreCan Google AdWords Work for You?
Although online advertising covers a broad territory, Google AdWords is one of the hottest vehicles for getting online customers onto your website. AdWords is the way you get listed at the top and along side of Google search results. It’s pay-per-click advertising, meaning you only pay when someone clicks on your ad. “It sounds simple…
Read MoreUptick in Click
Things keep clicking along in the world of pay-per-click (PPC) advertising. Here at BroadBased, we’ve seen a large shift in client budgets to online opportunities, including PPC — and we’re not alone. The 2013 State of Paid Search report recently released by Hanapin Marketing reveals that 70 percent of PPC marketers increased PPC spend this year…
Read MoreA Vibrant New Web of Goodwill
With expanding programs, smart merchandizing, and savvy use of technology, Goodwill Industries of North Florida has built itself into one of the premier Goodwills in the nation — second only to Goodwill of New York and New Jersey, in connecting people with jobs. But while the organization has flourished, its website had failed to reflect…
Read MoreTop B2B Web Traffic Conversion Sources
MarketingCharts.com reported in January on Optify’s 2012 B2B Marketing Benchmark Report that the most successful drivers of B2B website traffic is email as the source with the highest conversion rate. Also included in the article is reference to a new study from NetProspex that reveals that 64% of B2B companies believe that their databases are…
Read MoreJAX2025 Update
If you live in Jacksonville, chances are very good that you have heard about (and hopefully participated in) JAX2025, a series of community visioning events designed to excite residents about shaping the city’s future. JAX2025, a community-owned and -driven initiative funded entirely by private donations, is facilitated by JCCI – the Jacksonville Community Council Inc.…
Read MoreJAX2025: Imagine it. Build it. Reach it.
It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…
Read MoreC’mon, Do Something Heroic
Jacksonville truly is a city of heroes. And you’re one of them. Please help Jacksonville dream big by participating in JAX2025. If you or your organization would like to help promote JAX2025, please consider the following list of options: Take the Survey. Like JAX2025 on Facebook and share our posts. Add a JAX2025 link or…
Read MoreNew Website for The LBA Group Has Personality Plus
Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group. A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida. The new…
Read MoreBranding Brush Up
Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign. While Mac Papers is the leading supplier of fine printing papers and…
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