Posts by Jan Hirabayashi
BroadBased In The News…
In a February/March 2012 media sidebar for 904 Magazine, Jan Korb, BroadBased’s CEO, wrote about her experience last fall in which she voluntarily reduced her online Twitter interaction for a month. In the sidebar entitled “My Life With(OUT) Twitter” on page 19, Korb talks about what she did with the extra leisure time (played more…
Read MorePutting the GATE in TailGATE
In November, BroadBased worked with Gate Gas Stations on a quick and successful Facebook sweepstakes campaign to increase its fanbase. “Gate’s overall goal was to increase interaction with customers by doubling its 432 Facebook fans in three weeks,” says Despina Pappas, BroadBased’s public relations and marketing coordinator. “We administered a sweepstakes offering in which the winner…
Read MoreGoogle Analytics: Now Less Accurate By Design!
In a blog announcement in January, Google announced some changes to the way “organic” search is referred to your website. The big change is this: When individuals are logged into one of their Google accounts while performing a search query (Google accounts include Gmail, Google Docs, Reader, Calendar, Google+, or even YouTube), the keywords they use to…
Read MoreHow Online Influences Drive Traffic to Your Business
As marketers and public relations pros, we are often asked to develop strategies designed to improve a person’s or a company’s online reputation. Online reputations are important because consumers’ purchasing decisions are very much influenced by online perceptions. And while there are many ways to monitor an online reputation, there are very few ethical ways…
Read MoreWishing you the very best that the holiday season has to offer!
To make the season even sweeter, we’ve compiled some of our favorite holiday recipes for your enjoyment. Please view the online flipbook, or click here to start an immediate PDF download here.
Read MoreThe Benefits of a Good Creative Brief
Make sure to obtain sign-off of the document from everyone in the chain of approval before starting your project. At a recent meeting of marketing professionals, we were surprised to hear about the number of corporate marketing department staffers who don’t, can’t or aren’t allowed to execute creative briefs with their internal customers. We found…
Read MoreCustom Illustration: Affordable and Effective
BroadBased recently completed the sixth issue of Coastal Law Magazine, the alumni, faculty and student publication for the Florida Coastal School of Law. The magazine, in its third year, has been honored several times since inception with design awards from The Council for Advancement and Support of Education. A key feature of the magazine is…
Read MoreSEO and the News Release
Although not all news releases will be picked up and covered by journalists, the content can be great for your company’s or organization’s website. Much has been said about the dying art of the news release, including that it’s outdated and unnecessary. However, if content is king, then a more perfect news release can go…
Read MoreBroadBased in the News
In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.
Read MoreNews Release or Story Pitch?
Briefly, news releases are tools PR pros use to entice someone into taking a larger interest in a story. A conversation we often have with new or prospective public relations clients concerns the role of a news release. While PR consultants still rely on news releases to help achieve client communication goals, a release is…
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