Posts by Jan Hirabayashi
Integrated Marketing Strategy Is the Cats’ Meow
When BroadBased CEO Jan Korb’s stepmother, Gail, passed away in December, she left behind nine beloved housecats — and one of the most daunting marketing challenges of Korb’s career. A family member immediately adopted two of the precocious kitties, but the remaining seven cats also needed new homes, giving Korb a purrfect opportunity to demonstrate…
Read MoreStrategic PR and BusinessWire
In March, BroadBased held an educational seminar with BusinessWire to show off all the latest benefits of the company’s mobile, SEO, online and social media technologies. BusinessWire, a Berkshire Hathaway Company, gave our clients and partners an in-depth education on writing press releases targeted for all the platforms. Marketing directors love the awesome analytics that…
Read MoreOnline Advertising Budgets Still Rising
A January study by eMarketer.com predicts that online marketing will post a 20% growth in 2012, surpassing gross print ad spending for the first time. The study goes on to state that the growth of TV advertising will remain relatively untouched by online spending.
Read MoreWe’re Certifiable!
BroadBased Receives National Certification from the Women’s Business Enterprise National Council (WBENC). After a rigorous application process, we are excited to announce our new WBENC (pronounced wee-bank) certification. The organization’s website states, “The Women’s Business Enterprise National Council is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3)…
Read MoreGreat Websites Come in Threes
Enhanced EmployBridge sites go from design to launch in just nine months. The BroadBased team recently wrapped up a trio of websites for EmployBridge, a privately owned national leader in branded, industry-specific staffing solutions. Boasting nearly 150 locations throughout the United States, EmployBridge is the fastest-growing national provider of staffing and workforce solutions. Each of…
Read MoreA Case for Local Public Relations
PR pros often urge clients to become “heroes” in their local communities through strategic communications and media relations. We think business reputations are born on a local level, but in today’s connected world, a local story can receive national attention or interest. Recently, Paramount Performance Marketing of Jacksonville received a once-in-a-lifetime opportunity stemming from a…
Read MoreBroadBased In The News…
In a February/March 2012 media sidebar for 904 Magazine, Jan Korb, BroadBased’s CEO, wrote about her experience last fall in which she voluntarily reduced her online Twitter interaction for a month. In the sidebar entitled “My Life With(OUT) Twitter” on page 19, Korb talks about what she did with the extra leisure time (played more…
Read MorePutting the GATE in TailGATE
In November, BroadBased worked with Gate Gas Stations on a quick and successful Facebook sweepstakes campaign to increase its fanbase. “Gate’s overall goal was to increase interaction with customers by doubling its 432 Facebook fans in three weeks,” says Despina Pappas, BroadBased’s public relations and marketing coordinator. “We administered a sweepstakes offering in which the winner…
Read MoreGoogle Analytics: Now Less Accurate By Design!
In a blog announcement in January, Google announced some changes to the way “organic” search is referred to your website. The big change is this: When individuals are logged into one of their Google accounts while performing a search query (Google accounts include Gmail, Google Docs, Reader, Calendar, Google+, or even YouTube), the keywords they use to…
Read MoreHow Online Influences Drive Traffic to Your Business
As marketers and public relations pros, we are often asked to develop strategies designed to improve a person’s or a company’s online reputation. Online reputations are important because consumers’ purchasing decisions are very much influenced by online perceptions. And while there are many ways to monitor an online reputation, there are very few ethical ways…
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