Posts by Jan Hirabayashi
Pop-ups will ding SEO rankings in 2017
Good news for surfers, bad news for marketers: Starting in January, pop-up ads can demote a page’s Google search ranking. Called intrusive interstitials in Google lingo, ads or banners that pop up in front of page content are difficult to get around unless you enter your email address or take some other desired action. Most…
Read MoreDigital dashboards provide quick, clear performance insight
How would you like to seamlessly access real time results of your key performance indicators (KPIs) on your laptop or mobile device? How many clicks are your ads getting? How’s your website traffic? Where are your visitors coming from? There are several affordable options available to keep you up to speed, and the customization options…
Read More5 ways to improve your enrollment marketing strategy
In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students…
Read MoreCondo conversions
“I don’t know what your new marketing firm is doing, but it’s working!” Those words were music to our ears as we heard feedback from a real estate client on a recent digital marketing campaign. The campaign was for Palazzo on St. Johns, a luxury waterfront condominium complex in Jacksonville. Our digital team was engaged…
Read MoreSharing the joy of creativity
Suzanne Pickett, executive director of the Jacksonville Cultural Development Corporation, recently picked up a BroadBased donation of creative magazines – Communication Arts, Print and HOW – as reference material for the organization’s arts library. Learn about the organization, its programs and impact at www.jcdcjax.org.
Read MoreNew business launch: The Pilates of marketing workouts
When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us…
Read MoreHow many eyeballs does your digital campaign need to be successful?
How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…
Read MoreVideo makes your website sticky and improves your SEO
No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of time that a visitor spends on your website. According to business2community.com, websites that include videos have on average an extra two-minute dwell time compared to websites without video. 2016 is being called “The Year of Video.”…
Read MoreJaxKids Book Club turns a page
BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. To inject new life into the story that began in 2004, the Book Club was re-introduced in May as a…
Read MoreMarketable marketing skills
In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The Economist Intelligence Unit (and sponsored by Marketo) the following question is posed: What are the top three areas in which you need to develop skills in your marketing operation? The results skew heavily toward technology –– which is…
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