Condo conversions
“I don’t know what your new marketing firm is doing, but it’s working!” Those words were music to our ears as we heard feedback from a real estate client on a recent digital marketing campaign. The campaign was for Palazzo on St. Johns, a luxury waterfront condominium complex in Jacksonville. Our digital team was engaged…
Read MoreSharing the joy of creativity
Suzanne Pickett, executive director of the Jacksonville Cultural Development Corporation, recently picked up a BroadBased donation of creative magazines – Communication Arts, Print and HOW – as reference material for the organization’s arts library. Learn about the organization, its programs and impact at www.jcdcjax.org.
Read MoreNew business launch: The Pilates of marketing workouts
When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us…
Read MoreHow many eyeballs does your digital campaign need to be successful?
How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…
Read MoreVideo makes your website sticky and improves your SEO
No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of time that a visitor spends on your website. According to business2community.com, websites that include videos have on average an extra two-minute dwell time compared to websites without video. 2016 is being called “The Year of Video.”…
Read MoreJaxKids Book Club turns a page
BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. To inject new life into the story that began in 2004, the Book Club was re-introduced in May as a…
Read MoreMarketable marketing skills
In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The Economist Intelligence Unit (and sponsored by Marketo) the following question is posed: What are the top three areas in which you need to develop skills in your marketing operation? The results skew heavily toward technology –– which is…
Read MoreIntroducing Alexandra Morrison, Digital Marketing Manager
We are delighted to welcome Alexandra, our new digital marketing manager, to our team. Mostly raised in Jacksonville, Alexandra also spent years living with her family in Belgium and visiting every nation in Europe, with the photo albums to prove it. She graduated from The Bolles School in Jacksonville, then moved on to the Savannah…
Read MoreA lead generation road map guaranteed to make your phones ring
As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer…
Read MoreMastering higher education microsites
Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks…
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